Visualizing the Most Valuable Brands by Country
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At the start of 2024, Apple was found to be the world’s most valuable brand, with a value of $517 billion—a 73.6% increase over the previous year.
It wasn’t the only strong American brand. In fact, U.S. brands made up six of the top 10, and 51 of the top 100 most valuable brands.
But other countries have their own claims within the top 100 brand rankings. Here are the most valuable brands by country in 2024, looking at a dozen different countries from Brand Finance‘s annual rankings.
The Most Valuable Brands in China, India, the UK, and More
First, it’s important to note that this data is related to the value of a brand, specifically, as opposed to more general measures of value such as market cap.
Generally speaking, brand value is calculated by looking at the strength of the brand itself (through investments, equity, and performance), as well as its attributable revenues within a company. For a more detailed breakdown, visit the Brand Finance report directly.
| Brand | Country | Value (US$) |
|---|---|---|
| Apple | 🇺🇸 United States | $517B |
| Samsung | 🇰🇷 South Korea | $99B |
| TikTok | 🇨🇳 China | $84B |
| Deutsche Telekom | 🇩🇪 Germany | $73B |
| Toyota | 🇯🇵 Japan | $53B |
| Shell | 🇬🇧 United Kingdom | $50B |
| Aramco | 🇸🇦 Saudi Arabia | $42B |
| Accenture | 🇮🇪 Ireland | $41B |
| Louis Vuitton | 🇫🇷 France | $32B |
| Tata Group | 🇮🇳 India | $29B |
| Nestlé | 🇨🇭 Switzerland | $21B |
| TD | 🇨🇦 Canada | $19B |
China may have 20 brands in the top 100, but South Korea’s Samsung trumps it for second place outside of the U.S. with a value of $99 billion.
Overall, Asian brands have attained significant value in recent years. China’s TikTok (along with its domestic counterpart, Douyin) is well known all around the world and had a value of $84 billion, while Japan’s Toyota and Saudi Arabia’s Saudi Aramco had brand values of $53 billion and $42 billion respectively.
Europe’s most valuable brand is Germany’s Deutsche Telekom at $73 billion, while French luxury fashion house Louis Vuitton had a value of $32 billion.
