The Most Popular TV Brands in the U.S.
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Every year, over 40 million TVs are sold in the U.S., making the device a flagship technology in many American homes.
In this graphic, we illustrate the most popular TV brands in the U.S. based on a 2023 Statista survey of over 8,000 American adults. Respondents were asked, ‘What brand is your main TV?’
Korean Brands Dominate the U.S. TV Market
Samsung and LG combined account for 52% of the TV market share. Interestingly, the two firms have a partnership in place, with LG supplying OLED TV panels to Samsung since 2023.
| TV Brand | Country | % of Respondents |
|---|---|---|
| Samsung | 🇰🇷 South Korea | 33 |
| LG | 🇰🇷 South Korea | 19 |
| Vizio | 🇺🇸 U.S. | 11 |
| Sony | 🇯🇵 Japan | 7 |
| Hisense | 🇨🇳 China | 5 |
| TCL | 🇨🇳 China | 5 |
| Philips | 🇳🇱 Netherlands | 3 |
| Insignia | 🇺🇸 U.S. | 2 |
| Sanyo | 🇯🇵 Japan | 2 |
| Toshiba | 🇯🇵 Japan | 2 |
| Sharp | 🇯🇵 Japan | 1 |
| Other or don’t know | — | 9 |
Vizio, a California-based company, holds the third position, but its TVs aren’t manufactured in the United States. Rather, they are produced by Taiwanese companies AmTran Technology and Foxconn, the latter being a major manufacturer of the iPhone.
Further down the ranking is Insignia, owned by U.S. retailer Best Buy. While it’s uncertain who produces Insignia TVs, some speculate they’re made by China’s Hisense.
Despite holding the largest market share, South Korea ranks behind Japan in terms of the number of companies among the top brands. Japan boasts four brands on our list, with Sony ranked 4th overall, capturing 7% of the responses.
Growing Market
The U.S. is witnessing a surge in demand for high-definition televisions, driven by consumers’ desire for a more immersive home viewing experience.
Globally, the U.S. leads in revenue generation, with the American TV market projected to generate $18.2 billion in revenue in 2024.
