Only 12 apps have ever reached the coveted 1 billion active user mark. This timeline visualization shows how long it took each one to get there. Read more
It used to take decades to accumulate 50 million users for a new product, but now it can be done in just days thanks to the power of network effects. Read more
Nearly half the world has tapped into the social media universe. Monthly Active Users (MAUs) quantifies the success of these giant platforms. Read more