Chart: The Netflix Generation

Cable television is slowly being killed by the digital natives, including millennials and Gen Z. Read more

Charted: America’s Most Popular News Sources

Where and how do Americans get their news—as revealed by a YouGov survey tracking the most used news sources on a weekly basis. Read more

18 Media Technologies, Sorted by Adoption Rate

Americans spend an astonishing 12 hours per day consuming different types of media. Here are which media technologies are the most ubiquitous. Read more

The COVID-19 Impact on Advertising Spend

Global advertising spending is estimated to see $50 billion decline across various mediums and industries as a result of COVID-19. Read more

How Media Consumption Has Changed Over the Last Decade (2011-2021)

The media consumption landscape in 2021 is shifting. Time spent on media continues to spike, with mobile challenging for the top spot Read more

How Much Do Americans Trust the Media?

Media trust among Americans has reached its lowest point since Trump won the 2016 presidential election. Read more

The Most Popular TV Brands in the U.S.

Korean brands dominate the U.S. TV market. Read more