The Snapchat Monetization Problem

More time is spent on Snapchat than almost any other app. However, investors are getting antsy about the emerging Snapchat monetization problem. Read more

The Evolution of Instant Messaging

Instant messaging crossed into the mainstream in the 1990s, allowing friends and like-minded thinkers from all over the world to connect in real-time. Read more

The Key Differences in Demographics for the Top 7 Social Networks

The social networks are all different, and smart businesses are tailoring their messaging based on the fundamental demographic differences between them. Read more

Influencer Marketing: The Latest Weapon in the Battle for Eyeballs

Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here’s what you need to know about influencer marketing. Read more

The Rise and Fall of Social Media Platforms

This animation provides an entertaining look at the popularity of social media platforms over time, from MySpace to TikTok. Read more

Snapchat: The Most Popular Social Media Among U.S. Teens

In today’s competitive social media landscape, Snapchat is #1 with American teens, but TikTok is quickly closing the gap. Read more

Timeline: Looking Back at 10 Years of Snapchat

A high level look at Snapchat’s 10-year history, including user growth, innovative product design, and the twists and turns along the way. Read more

From Amazon to Zoom: What Happens in an Internet Minute In 2021?

A lot can happen in an internet minute. This stat-heavy graphic looks at the epic numbers behind the online services billions use every day. Read more

Seeing Red: Is the Heydey of Pandemic Stocks Over?

Worries over post-COVID demand and rising interest rates have fueled a market selloff, with pandemic stocks hit particularly hard. Read more

Visualizing Gen Z’s Favorite Social Media Platforms

Over 90% of U.S. adults between the ages of 18 and 29 have used YouTube. Which other social media platforms are popular among Gen Z? Read more