How does the psychology of prices affect buying behavior? In this infographic, some typical methods are shown, and we ask if it applies to investing. Read more
What do the colors in your company’s branding tell customers? This infographic breaks down the branding of the 50 biggest unicorns, as well as colors in ads. Read more
This infographic breaks down the colors used in branding across industries – and it shows how different colors can mean different things based on context. Read more
Acquiring a new customer is 500% more expensive than keeping an old one. Here’s five ways to build customer loyalty, based on behavioral psychology. Read more
Social media is flooded with all types of content, but only a few posts get the majority of attention. Here’s the science behind making things go viral. Read more
Here are 18 of the most common mental mistakes in business and investing. Make sure to learn from these cognitive bias examples to make better decisions. Read more
Our brain can be our own worst enemy. It’s hardwired to avoid pain, and to seek pleasure – and these instincts can wreak havoc on your investment portfolio. Read more
This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior. Read more
What values are the most influential in the world? Across 500,000 surveys in 152 languages, we visualize a rich dataset of human motivations. Read more
Here’s all 188 cognitive biases in existence, grouped by how they impact our thoughts and actions. We also give some specific cognitive bias examples. Read more