Visualizing the Market Share of U.S. Soft Drinks

Dr Pepper tied Pepsi as America’s No. 2 soda in 2024. Read more

How the World’s Most Iconic Logos Evolve Over Time

Even though the world’s biggest companies invest deeply in their brand identities, that doesn’t mean they stay static. Here’s how logos evolve over time. Read more

The Death of Soda: 11 Slides on Why the Industry Has Gone Flat

Soda consumption is at 30-year lows. See how iconic brands like Coca-Cola are fighting back, and new beverage segments taking advantage of the death of soda. Read more

Which Global Brands Are Most Associated With Ramadan?

Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and community. Read more