This timeline, from our Generational Power Index report, explores defining events in U.S. history that impacted each generation. Read more
There are over 2,700 billionaires in the world, but how many are millennials? This visual breaks down the richest millennial billionaires. Read more
Baby Boomers hold more economic power than Gen X, Millennials, and Gen Z together. See how it all breaks down. Read more
The majority of U.S. households saw debts rise in 2020. This data looks at the growth in household debt and the existing debt pile, by generation Read more
Which brands win the most with Gen Z compared to older generations? From TikTok to Capri Sun, this ranking looks at Gen Z’s favorite brands. Read more
Younger credit card users tend to max out their credit cards more often than older generations, with 15% of Gen Z maxing out their cards. Read more
We’ve visualized data from the Federal Reserve to provide a comprehensive break down of U.S. assets by generation. Read more
Gen Z job seekers are far more active than older generations, consistently looking for new work while already employed. Read more
How personal are your investments? We chart investment preferences by generation in the U.S. based on a survey of 2,200 investors in 2023. Read more
Gen Z is expected to add almost $9 trillion in spending globally in the next 10 years, more than any other generation. Read more