From Coca-Cola’s evolution since 1890, to Pepsi’s recent nostalgia rebranding, this graphic illustrates the development of logos for popular snack brands. Read more
Ever wonder what lawyers use all of their legal fees for? Apparently it is to cover cost-per-click advertising on Google. Today’s infographic looks at the most expensive keywords on the… Read more
By 2020, millennials will account for 30% of all retail sales, worth $1.4 tn. Here’s the top 10 millennial brands according to a survey of 3,500 millennials Read more
Why do companies make certain logo and color choices to represent their brands? The psychological reasoning is explained here. Read more
This infographic breaks down the colors used in branding across industries – and it shows how different colors can mean different things based on context. Read more
Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here’s what you need to know about influencer marketing. Read more
Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are worth in this chart. Read more
Every minute, 4.1 million videos are viewed on Youtube, nearly 1 million people log into Facebook, and $750.000 is spent on e-commerce. Read more
Usually with very limited resources, the marketing team is expected to maximize ROI for a company. Here’s the big marketing budget mistakes that must be avoided. Read more
In a connected world with so many product options at our fingertips, is the marketing concept of brand loyalty still relevant? Read more