The social networks are all different, and smart businesses are tailoring their messaging based on the fundamental demographic differences between them. Read more
Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here’s what you need to know about influencer marketing. Read more
Advertisers are spending billions on influencer marketing to reach a more engaged, targeted audience on Instagram. Read more
This visualization ranks the most visited websites worldwide as of June 2024, based on data from SimilarWeb. Read more
Mapping the rapid expansion of Facebook into the world’s dominant social network, and the countries and platforms resisting its growth Read more
In today’s competitive social media landscape, Snapchat is #1 with American teens, but TikTok is quickly closing the gap. Read more
Which influencers have the most total social media followers? We tally up follower counts across all major platforms, from Twitter to TikTok. Read more
Of the millions of apps available around the world, just a small handful of the most used apps dominate global internet traffic. Read more
COVID-19 hit the global economy hard, but some companies thrived amidst the chaos. Here are the top 100 most valuable brands of 2021. Read more
Six of the top 10 most downloaded apps in Q1 2022 were social media apps, and four of them are owned by Meta. Read more