Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here’s what you need to know about influencer marketing. Read more
Advertisers are spending billions on influencer marketing to reach a more engaged, targeted audience on Instagram. Read more
This interesting graphic gives an overview of the world’s most popular—and the highest paid—YouTubers in 187 different countries. Read more
Visual Capitalist’s first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society. Read more