How Different Age Groups View the Trade-Off Between Time and Money

We look at how the trade-off of time and money is viewed between different generations, as well as the international differences between countries. Read more

How Investment Goals Vary by Country and Age

Are all investors saving for retirement, or do they have other investment goals in mind? Here’s a look at goals sorted by geography and generation. Read more

Meet Generation Z: The Newest Member to the Workforce

As Millennials enter their early-30s, the focus is now shifting to Generation Z – a group that is just starting to enter the workforce for the first time. Read more

How Different Generations Approach Work

Summing up the differences in how generations approach work, including on topics such as communication, motivation, and employer loyalty. Read more

How the Modern Consumer is Different

We all have a stereotypical image of the average consumer – but is it an accurate one? Meet the modern consumer, and what it means for business. Read more

Interactive: How Do Americans Differ by Age?

This interactive infographic allows you sort data on the U.S. population using a variety of topics, to see how Americans differ by age. Read more

How Different Generations Think About Investing

Each generation was shaped by unique circumstances, and these differences translate directly to the investing world as well. Read more

Visualizing Social Media Use by Generation

Every generation has the same desire for connection, but the way in which we connect over social media differs across age groups and regions. Read more

Timeline: Key Events in U.S. History that Defined Generations

This timeline, from our Generational Power Index report, explores defining events in U.S. history that impacted each generation. Read more

Which Generation Has the Most Influence Over U.S. Politics?

Visual Capitalist’s inaugural Generational Power Index (GPI) examines the political power held by each generation and their influence on society. Read more