By 2020, millennials will account for 30% of all retail sales, worth $1.4 tn. Here’s the top 10 millennial brands according to a survey of 3,500 millennials Read more
The results of this survey help shed light on the brightest millennials: habits, preferences, and thoughts on the biggest problems that the world faces. Read more
This graphic illustrates the distribution of wealth in the United States from 1990 to 2023 by generation, from Millennials to Boomers. Read more
How large is the wealth gap between Millennials, Gen X, and Baby Boomers? We visualize the growing wealth disparity by generation and age. Read more
This ranking of America’s favorite car brands reveals some of Gen Z’s unique preferences when it comes to choosing a car. Read more
Internet adoption is widespread in the U.S. In fact, only 7% of Americans do not use the internet. Who are these non-adopters? Read more
Gen Z is expected to add almost $9 trillion in spending globally in the next 10 years, more than any other generation. Read more