If someone handed you a $10,000 check to invest, what would you do with the money? We compare survey results on that question across generations. Read more
Can a brand transcend time and be all things to all people? This graphic seeks to find out by visualizing the most loved brands by generation. Read more
How large is the wealth gap between Millennials, Gen X, and Baby Boomers? We visualize the growing wealth disparity by generation and age. Read more
COVID-19 has impacted everyone, but one generation is taking it harder than the others. This graphic reveals the Gen Z unemployment rate. Read more
Visual Capitalist’s first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society. Read more
This timeline, from our Generational Power Index report, explores defining events in U.S. history that impacted each generation. Read more
Using data from our new Generational Power Index, we look at how much economic, political, and cultural power each U.S. generation holds. Read more
Baby Boomers hold more economic power than Gen X, Millennials, and Gen Z together. See how it all breaks down. Read more
Younger credit card users tend to max out their credit cards more often than older generations, with 15% of Gen Z maxing out their cards. Read more
This ranking of America’s favorite car brands reveals some of Gen Z’s unique preferences when it comes to choosing a car. Read more