75 Years of How Americans Spend Their Money

Consumers are the foundation of the economy, and how they spend money is telling. See what’s changed with how Americans spend their money over the years. Read more

The Rising Speed of Technological Adoption

See over 100 years of technological adoption on this interactive chart. It can explore everything from the washing machine to smartphones, with one click. Read more

Why Retail Cannabis Could Be the Next Big Investment Boom

Retail cannabis could flourish into a $47.3 billion industry by 2027. What makes this cannabis segment so enticing for investors and consumers alike? Read more

How the Modern Consumer is Different

We all have a stereotypical image of the average consumer – but is it an accurate one? Meet the modern consumer, and what it means for business. Read more

How Consumers Are Shaping Cannabis Consumption

Cannabis consumers could spend up to $10.5B on concentrates by 2022—and they’re increasingly relying on the influence of branding to make their choices. Read more

Understanding the Disconnect Between Consumers and the Stock Market

Consumer sentiment has dropped significantly since the emergence of COVID-19, but why haven’t stock markets seemed to notice? Read more

Pandemic Proof: The Most Loved Brands of COVID-19

This graphic compares consumers’ most loved brands before the COVID-19 pandemic to their most loved brands during the pandemic. Read more

Ranked: America’s Most Popular Beers, by Generation

We visualize the results of a YouGov survey that determined the most popular beers among each U.S. generation. Read more