The Psychology of Color in Business

What do the colors in your company’s branding tell customers? This infographic breaks down the branding of the 50 biggest unicorns, as well as colors in ads. Read more

Color in Branding: What Does it Say About Your Industry?

This infographic breaks down the colors used in branding across industries – and it shows how different colors can mean different things based on context. Read more

The Most Valuable Brand in Each Country in 2018

Amazon edged out Google and Apple to become the most valuable brand in the U.S. – and by far the most dominant brand globally. Read more

How Consumers Are Shaping Cannabis Consumption

Cannabis consumers could spend up to $10.5B on concentrates by 2022—and they’re increasingly relying on the influence of branding to make their choices. Read more

How Automaker Logos Have Evolved Over the Past Century

Automakers are some of the most recognizable brands in the world. See how car logos for these select brands have evolved over time in this graphic. Read more