In a connected world with so many product options at our fingertips, is the marketing concept of brand loyalty still relevant? Read more
Brand loyalty has declined for most luxury automakers, but three brands—Tesla, Maserati, and Genesis—appear to have bucked the trend. Read more
From Patagonia to TikTok, which brands are highly regarded in the eyes of Americans? This visual ranks the brand reputations of 100 companies. Read more
This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle. Read more