Baby Boomers hold more economic power than Gen X, Millennials, and Gen Z together. See how it all breaks down. Read more
The majority of U.S. households saw debts rise in 2020. This data looks at the growth in household debt and the existing debt pile, by generation Read more
Around 70% of U.S. adults claim to prefer ‘made in America’ products. This chart breaks down the demographics of patriotic purchases. Read more
We’ve visualized data from the Federal Reserve to provide a comprehensive break down of U.S. assets by generation. Read more
Internet adoption is widespread in the U.S. In fact, only 7% of Americans do not use the internet. Who are these non-adopters? Read more
How personal are your investments? We chart investment preferences by generation in the U.S. based on a survey of 2,200 investors in 2023. Read more