The Snapchat Monetization Problem

More time is spent on Snapchat than almost any other app. However, investors are getting antsy about the emerging Snapchat monetization problem. Read more

The Psychology of Color in Business

What do the colors in your company’s branding tell customers? This infographic breaks down the branding of the 50 biggest unicorns, as well as colors in ads. Read more

Chart: The Slow Death of Traditional Media

Digital media will be the largest advertising channel globally by 2019 – even bigger than television. This chart covers the death of traditional media. Read more

The Times They Are A-Changin’

The New York Times just announced a 95.7% decrease in quarterly profits – we look at the numbers and context around the NYT’s digital transition. Read more

The Dominance of Google and Facebook in One Chart

Nearly $0.60 of every $1.00 spent on digital advertising goes to Google and Facebook. Read more

Chart: Here’s How 5 Tech Giants Make Their Billions

These five companies combined for $555 billion in revenues in 2016 – here’s a breakdown of each company’s revenue by product or service category. Read more

Influencer Marketing: The Latest Weapon in the Battle for Eyeballs

Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here’s what you need to know about influencer marketing. Read more

Chart: Ranking the World’s Most Valuable Brands

Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are worth in this chart. Read more

Here’s 5 Big Marketing Budget Mistakes to Avoid

Usually with very limited resources, the marketing team is expected to maximize ROI for a company. Here’s the big marketing budget mistakes that must be avoided. Read more