Mapped: Top Countries by Tourist Spending
Many people spend their days looking forward to their next getaway. But do you know exactly how much these vacation plans contribute economically to your chosen destination?
Today’s visualization from HowMuch.net highlights the countries in which tourists spend the most money. Locations have been resized based on spending amounts, which come from the latest data from the World Tourism Organization (UNWTO).
Oh, The Places Tourists Will Go
Across the different regions, Europe’s combined tourist spending dominates at $570 billion. Easy access to closely-located countries, both via rail networks and a shared currency, may be a reason why almost 710 million visitors toured the region in 2018.
Asia-Pacific, which includes Australia and numerous smaller islands, saw the greatest growth in tourism expenditures. Total spending reached $435 billion in 2018—a 7% year-over-year increase, from 348 million visitors. Not surprisingly, some areas such as Macao (SAR) tend to rely heavily on tourists as a primary economic driver.
Here’s how other continental regions fared, in terms of tourist spending and visitors:
- Americas
Total expenditures: $333 billion
Total visitors: 216 million
Expenses per visitor: $1,542 - Middle East
Total expenditures: $73 billion
Total visitors: 60 million
Expenses per visitor: $1,216 - Africa
Total expenditures: $38 billion
Total visitors: 67 million
Expenses per visitor: $567
Of course, these numbers only paint a rudimentary picture of global tourism, as they vary greatly even within these regions. Let’s look closer at the individual country data for 2018, compared to previous years.
The Top Tourist Hotspots, By Country
It seems that many tourists are gravitating towards the same destinations, as evidenced by both the number of arrivals and overall expenditures for 2017 and 2018 alike.
| Country | 2018 Spending | 2018 Arrivals | Country | 2017 Spending | 2017 Arrivals | |
|---|---|---|---|---|---|---|
| 1. U.S. 🇺🇸 | $214.5B | 79.6M | 1. U.S. 🇺🇸 | $210.7B | 74.8M | |
| 2. Spain 🇪🇸 | $73.8B | 82.8M | 2. Spain 🇪🇸 | $68B | 81.8M | |
| 2. France 🇫🇷 | $67.4B | 89.4M | 3. France 🇫🇷 | $60.7B | 86.9M | |
| 4. Thailand 🇹🇭 | $63B | 38.3M | 4. Thailand 🇹🇭 | $57.5B | 35.4M | |
| 5. UK 🇬🇧 | $51.9B | 36.3M | 5. UK 🇬🇧 | 51.2B | 37.7M | |
| 6. Italy 🇮🇹 | $49.3B | 62.1M | 6. Italy 🇮🇹 | $44.2B | 58.3M | |
| 7. Australia 🇦🇺 | $45B | 9.2M | 7. Australia 🇦🇺 | $41.7B | 8.8M | |
| 8. Germany 🇩🇪 | $43B | 38.9M | 8. Germany 🇩🇪 | $39.8B | 37.5M | |
| 9. Japan 🇯🇵 | $41.1B | 31.2M | 9. Macao (SAR) 🇲🇴 | $35.6B | 17M | |
| 10. China 🇨🇳 | $40.4B | 62.9M | 10. Japan 🇯🇵 | $34.1B | 28.6M |
Source: World Tourism Organization (UNWTO).
Note that data is for international tourism only and does not include domestic tourism.
The top contenders have remained fairly consistent, as each country brings something unique to the table—from natural wonders to historic and man-made structures.
Where Highest-Spending Tourists Come From
The nationality of tourists also seems to be a factor in these total expenditures. Chinese tourists spent $277 billion internationally in 2018, likely thanks to the increasing consumption of an emerging, affluent middle class.
Interestingly, this amount is almost twice the combined $144 billion that American tourists spent overseas in the same year.
