Over 90% of U.S. adults between the ages of 18 and 29 have used YouTube. Which other social media platforms are popular among Gen Z? Read more
While the global youth unemployment rate dropped to a 15-year low, there were significant differences by region. Which countries had the highest rate? Read more
Gen Z job seekers are far more active than older generations, consistently looking for new work while already employed. Read more
What are Gen Z’s favorite brands? Here are the top 5 brands for apparel, footwear, and handbags, according to U.S. teens in September 2023. Read more
Over 95% of U.S. Gen Z watch videos online. What other digital entertainment activities does this generation engage in? Read more