The social networks are all different, and smart businesses are tailoring their messaging based on the fundamental demographic differences between them. Read more
Cable television is slowly being killed by the digital natives, including millennials and Gen Z. Read more
Acquiring a new customer is 500% more expensive than keeping an old one. Here’s five ways to build customer loyalty, based on behavioral psychology. Read more
Here are the technologies that Facebook is working on to try and transform the company into a $1 trillion behemoth over the next 10 years. Read more
Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here’s what you need to know about influencer marketing. Read more
Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are worth in this chart. Read more
Disappearing web pages are creating an ‘informational black hole’. How bad is digital decay, and what are we doing to combat it today? Read more
Every minute, 4.1 million videos are viewed on Youtube, nearly 1 million people log into Facebook, and $750.000 is spent on e-commerce. Read more
Usually with very limited resources, the marketing team is expected to maximize ROI for a company. Here’s the big marketing budget mistakes that must be avoided. Read more
Traditional media is having a tough time keeping up, as Google, Facebook, and Chinese search giant Baidu lead the tech takeover of advertising. Read more